Based On: Back to the Basics – Trust in Your Skin's Natural Foundation

Based On is a Korean skincare brand built on the philosophy of "Minimalist & High-Performance" skincare. By combining advanced Korean skincare technology with the most essential active ingredients, the brand develops products that prioritize effectiveness, safety, and simplicity. Free from unnecessary artificial additives, every formula is based on scientifically proven ingredients that support healthy skin.

Based On simplifies complex skincare routines by focusing only on what truly matters. Developed using advanced formulations from Korean skincare laboratories, its products are designed to enhance the skin's natural beauty while supporting long-term skin health.

The name "Based On" reflects the brand's commitment to creating products founded on scientific research, skin biology, and carefully selected natural ingredients.

Rather than providing only temporary cosmetic results, Based On focuses on restoring the skin's natural foundation and strengthening its ability to renew and repair itself.

Formulated without artificial fragrances, colorants, or parabens, the products are suitable even for sensitive and easily irritated skin.

With its Clean Beauty philosophy, Based On delivers highly effective skincare through simple yet powerful formulations—proving that fewer steps can achieve exceptional results.